Download Ebook International MarketingBy Philip R. Cateora, John Graham, Mary C. Gilly
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International MarketingBy Philip R. Cateora, John Graham, Mary C. Gilly
Download Ebook International MarketingBy Philip R. Cateora, John Graham, Mary C. Gilly
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Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.
- Sales Rank: #126120 in Books
- Published on: 2016-02-01
- Original language: English
- Dimensions: 10.94" h x .94" w x 8.54" l, .0 pounds
- Binding: Paperback
- 704 pages
About the Author
Profesor Emerito de la Universidad de Colorado en Boulder, recibio su Ph.D. de la Universidad de Texas en Austin, donde fue elegido miembro de Beta Gamma Sigma. En su carrera academica en la Universidad de Colorado se ha desempenado como Jefe de la Division de Marketing, Coordinador de Programas de Negocios Internacionales, Vicedecano y Decano Interino. Su ensenanza ha abarcado una amplia gama de cursos de marketing y negocios internacionales desde los fundamentos hasta el nivel de doctorado. Recibio la Universidad de Colorado Premio a la Excelencia Docente de Educador y de la Asociacion de Marketing de Western Educador del Ano. John L. Graham Mary C. Gilly
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